Sales are commonly and erroneously perceived as the capacity of a few talented sales gurus to close deals, based on some language and persuasion magic. The reality is that there is no magic involved in sales. Selling effectively and at scale is a science based on a sound strategy, planning, scalable processes, trained people, tools, and data analysis. In a B2B world, the revenue outcome of any sales effort is directly proportional to the quality of your sales structure and operations.